Passenger Rail Master Plan Project Expression

This project expression was designed for the Government of Alberta to promote the launch of their Passenger Rail Master Plan. The custom illustration was developed to showcase the variety of rail types that are planned to connect urban and rural communities across the province.

The illustration was animated to be featured at a public forum event held in November 2024. Animated and static artwork were displayed across social and digital ads to engage the public on a survey about the plan. A custom map and library of custom icons were designed and applied to printed informational materials for stakeholders and members of the public.

Created in collaboration with Deirdre Hughes.