Transportation Plan Public Engagement

The Joint Regional Transportation Agency (JRTA) developed a new regional transportation plan for Halifax-area residents. Public engagement materials were designed to familiarize people with JRTA, inform them of the new plan, and invite locals to a series of in-person public meetings to learn more. The meeting materials included a set of 9 large-scale posters.

The art direction incorporated a dynamic “route” line that winds in and out of local photography and around transit users. A fresh green was added to the project expression that complemented the JRTA branding and helped the transportation plan materials stand out from their other branded communications.